#CUTTHEWAIT PLAYBOOK: 5 STEPS TO SPEEDY CUSTOMER SERVICE

Today, customer service should be at the center of your growth strategy. According to McKinsey research, more than 60% of consumers are trying new brands due to economic pressures, store closings, and changing priorities. With these consumers going online in their search for better and safer ways to transact with businesses, the lines between sales and service are blurring. Companies cannot treat customer service reactively anymore.